Genuine is a trusted and experienced real people casting agency based in New York and Los Angeles. With over 30 years of industry expertise, they have successfully worked with global brands, agencies, and A-list creatives to create authentic and compelling multimedia campaigns. Their passion for real people shines through in their thoughtful approach, combining genuine compassion, meticulous preparation, and time-tested expertise to deliver emotionally resonant content that achieves results.
From high-profile commercials to nuanced testimonials, Genuine's team of experts searches, vets, and casts real people to bring concepts to life. They are known for their ability to find the perfect pool of individuals that align with specific casting requirements, ensuring that each campaign is vibrant, diverse, and truly authentic. With a proven track record and a commitment to excellence, Genuine is the go-to choice for real people casting in the industry.
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