The Farkas Duffett Research Group, located in New York, NY, is a trusted and experienced firm specializing in conducting focus groups, in-depth interviews, opinion surveys, and program evaluations. With a business model built on repeat clients and referrals, they approach their work with honesty, creative intelligence, pragmatism, and curiosity, aiming to design tailor-made studies that capture the fears, values, and hopes that drive people's views, uncover what people truly want, anticipate resistance and backlash, and suggest ways to engage constituencies.
Their goal is to conduct research that matters, and they have worked on various interesting projects, including reports on Hispanic parents' views on public education in Idaho, independent evaluations of teaching excellence prizes, surveys on education in Idaho, studies on the impact of Covid-19 on women's finances, and nationwide surveys of journalists about disinformation and its impact on their work.
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