Owner Rick Cardinal opened his store 15 years ago in the Waldbaum's strip mall one block east of Commack Road. He calls it the neighborhood "Cheers" without the alcohol. That's because he has a steady stream of regular customers he knows by name who come in to shop for Hallmark cards, stationery, gift wrap, picture frames, candy and Lotto tickets. The store also sells office supplies and small toys as well as popular collectible figurines including Snow Babies and Jim Shore.