History
The idea for College Cents grew directly out of the feedback of students and parents. The founding team of College Cents worked for Embark, the leading provider of admissions software for schools, universities, and fellowships. By that point, Embark had helped 15 million students complete their applications to top universities, community college, states colleges, and fellowships. The Embark applicant support team was put in place to help applicants with technical questions on how to complete and submit their applications. Perhaps not surprisingly, the top question Embark's support team received consistently every year was