B2B Capricorn, 165 Broadway, Fl 23, New York, NY 10006, US

Siegel & Gale is a company that creates solutions to its clients' branding, communications and design challenges. The company provides a variety of services, including interactive media, such as strategy and concept development, usability testing, implementation and training and Brand Thru, a digital brand management system; brand research, including brand equity research, segmentation and target audience profiling, employee alignment surveys, consumer and business to business focus groups, ethnographic research, corporate and product naming studies, visual identity system evaluations, logo evaluations, Web site usability studies and brand performance benchmarking and tracking studies; simplification services consisting of content strategy and development, plain-language writing, information design and distribution strategy; brand alignment, including brand performance measurement and brand education; communications, such as brochure and print collateral, communications design, advertising, packaging and corporate films; and brand identity, including brand strategy, naming and visual identity systems. Siegel & Gale is headquartered in New York.

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