Complexica is a leading provider of Artificial Intelligence software for supply and demand optimization, catering to manufacturers with a wide range of products and multi-channel sales, wholesalers and distributors with a diverse customer base, and retailers seeking to enhance promotional effectiveness and enable personalization. Their Decision Cloud software platform, powered by the highly acclaimed AI engine Larry, the Digital Analyst, offers solutions to optimize promotional planning, pricing, and trade spend, improve demand forecasting accuracy, enable omni-channel quoting and ordering, predict customer churn, and personalize customer interactions.
With a strong customer base that includes renowned brands such as Endeavour, Metcash, Pfizer, DuluxGroup, and Pernod Ricard, Complexica has been recognized for its innovation and digital transformation, earning prestigious awards like the 2018 Australian Innovation of the Year, 2019 Software Innovation of the Year, and 2020 Digital Transformation of the Year. Their AI-powered solutions have proven to enhance the retail performance of trusted brands, optimize port operations, improve trade spend and promotional effectiveness for iconic beer brands and liquor stores, and increase asset utilization and productivity for major players in the wine and food services industries.
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