Rita's is a seasonal franchise business located in Manahawkin. They open each year in March and close each year by mid- October. Rita's is a dessert bar that offers four windows to walk-up to and place your order. It does not have outdoor seating, however they are located just in front of the Manahawkin Lake Park, where patrons are able to sit and enjoy their treats. Rita's menu includes Italian ice, gelato, custard, and both sugar-free , fat-free and low-calorie items.