PTG is a leading provider of innovative consumer engagement and nonconscious measurement techniques, offering solutions that enhance creative performance, refine product marketing strategies, and influence consumer behavior. Their patented technologies, validated by experts from prestigious institutions such as MIT and Harvard, capture the human element as consumers interact with brands, demystifying human behavior and providing valuable insights.
With inconspicuous behavioral research technologies, including eye tracking and video recording capabilities, PTG enables real-world research that examines consumer behavior in various settings. Their solutions, equipped with product identification location technology, can be easily deployed worldwide, making global research more affordable and feasible. PTG also specializes in optimizing product packaging, in-store marketing efforts, and brand communications, helping businesses make small changes that have a big impact.
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