Party Fair is part of a chain of stores in Monmouth and Ocean counties, and the Wall location is in the shopping center on Allaire Road and Route 35. Party Fair has products for all holidays, from Valentine's Day to Thanksgiving to Christmas and also supplies party equipment like helium tanks, tables, chairs and umbrellas. Its specialty is Halloween, as it boasts more than 500 different costume options along with more than 200 masks and other Halloween items.