Panasonic Corporation of North America, a subsidiary of Panasonic Corporation, is responsible for handling the branding, marketing, sales, service, product development, and research and development operations of the parent company in the United States and Canada. In operation for more than 45 years, Panasonic Corporation of North America offers a variety of electronic items for homes and businesses, including the LUMIX brand of digital cameras and the Toughbook brand of laptop computers. The company markets the award-winning VIERA brand of high-definition and liquid crystal display televisions. It manufactures and markets home appliances, personal care products, and in-flight entertainment and information systems. The company also provides a variety of communications and office solutions. It maintains sales and service networks throughout the U.S., Canada and Mexico. Established in 1959, Panasonic Corporation of North America and its subsidiaries and affiliates employs over 10,000 staff members.
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