Located in the Commons at Holmdel Shopping Center is Modell's Sporting Goods. Self-billed as "the oldest family-owned and operated, retailer of sporting goods" in the country, Modell's has more than 130 stores throughout the northeast corridor. The store specializes in name-brand sports equipment, athletic apparel and footwear and has an extensive inventory of officially licensed items including jerseys, caps and souvenirs. The staff provides expert advice, and Modell's offers its "MVP" rewards program for frequent shoppers.