The MSR Group is a research and analytics company based in Omaha, NE, dedicated to providing valuable insights and recommendations to businesses. With a personalized approach, their experienced team tailors research solutions to individual company needs, offering a range of qualitative and quantitative methodologies to uncover hidden data and drive positive impact on business strategies.
They specialize in measuring and improving customer experience through their APECS tool, which combines ongoing customer satisfaction surveys with an easy-to-read dashboard interface and specific action recommendations. The MSR Group prides itself on being big enough to deliver professional capabilities, yet small enough to provide personalized service that makes a difference in each project.
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