Ladybug's is a low-key, no-pressure upscale boutique. Gretchen Gerber is the owner and she loves her business. Gretchen had always wanted to own a classy boutique and in 2003 decided to take a chance at making her dream come true. "I love my customers and I get a kick out of them finding just the right dress or scarf," she says. In addition to running the business, Gretchen knits all the scarfs and makes the belts herself.