STRAX is a global leader in the mobile accessories industry, offering a wide range of branded products that cover all major mobile accessory categories, including protection, power, connectivity, and personal audio. With a strong presence in Europe, North America, and Asia, STRAX distributes its own brands, such as Urbanista, Clckr, Richmond Finch, and Xqisit, as well as licensed brands like adidas, Bugatti, and Diesel, through brick and mortar stores, online marketplaces, and direct-to-consumer channels.
Founded in 1995 and headquartered in Stockholm, Sweden, STRAX has expanded its operations worldwide, with over 200 employees in 13 countries. The company's business model focuses on developing and growing brands through an omnichannel approach, catering to various sales channels, including telecom operators, mass merchants, consumer electronics retailers, and lifestyle stores. STRAX is committed to corporate behavior that aligns with the principles of the United Nations Global Compact and promotes sustainability and compliance in its operations.
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