E Group, 901 N 3rd St, Ste 195, Minneapolis, MN 55401, US

HistoryPURE: Experience Research and Design (PureXRD) is a full-service user experience design and research agency with over 25 years of combined industry experience. Our expertise helps clients achieve their business goals parallel to their customer or user's goals. Solutions are achieved through strategic user experience evaluation, user research, planning and usability testing to create delightful and intuitive digital experiences. Whether you want us to drive the project for you or you'd like to partner on a specific service, we are flexible and can't wait to work with you - however you work best.SpecialtiesUser Experience (UX) can be thought of as the collection of building blocks that not only bring an experience to life, but that makes an experience resonate with a specific audience. Just like an architect needs to think about who will be using the building they are designing, we consider who, what, when, why and how people will be interacting with your product - whether it's a website, mobile application, kiosk or other digital experience.

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