The WJ Schroer Company is a marketing consulting firm based in Battle Creek, MI, specializing in assisting corporations, communities, school districts, and other organizations in changing behavior through shifts in attitudes, belief systems, and values. With a focus on aligning underlying values with marketing objectives, they believe that traditional marketing tools can be used to influence positive changes in behavior and lifestyles for the betterment of society and the achievement of ethical organizational goals.
With a strong emphasis on addressing the fundamental elements of the social milieu, the WJ Schroer Company recognizes that failure to do so can result in an unstable foundation for change and an inability to establish desired permanent changes to undesirable behaviors. Their approach involves providing the necessary changes in the perceptual and attitudinal landscape to empower individuals to make meaningful changes. Led by William J. Schroer, the company offers services such as market research, strategic planning, workshops, and risk sharing, all aimed at driving impactful transformations.
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