Pride Care, 5088 Meredith St, Portage, MI 49002, US

LifeCare Ambulance Services' began in 1983 with the formation of a nonprofit ambulance service to provide care to the city of Battle Creek, Mich. Known then as Cereal City EMS, the name was changed following a consolidation with Bedford Rescue Squad in 1988. The company was one of the first advanced life support providers in southwest Michigan. In 1990, the company began an operational partnership with Gull Lake Area Ambulance, bringing ALS to the rural Kalamazoo, Mich., area and establishing partnerships with paramedics and the Gull Lake volunteers. In 1996, it became an owner provider of Mobile Health Resources. MHR is a statewide ambulance network established to improve operating efficiency of member company's and to secure statewide medical transportation contracts. In 1998, LifeCare Ambulance Services opened a nonprofit corporation named HealthCare Call Center. HealthCare provides telephone triage nursing services using HBOC McKesson Call Center Group software.

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