History
After 30+ years of experience in marketing, including founding and managing a full service marketing/media and public relations firm, I decided to sell the former business and focus my energies on the kind of marketing solutions that will help businesses get found online. Those years of experience have given me rich knowledge in a broad variety of business sectors. This knowledge, combined with an understanding of new trends and how marketing has changed to a customer-centric model, brings a powerful asset to my customers. It is no secret that traditional advertising does not deliver the way it once did for many advertisers. While there is probably still value in some of those media outlets such as television, cable, radio, newspapers, magazines and outdoor billboards you will notice that these media are all including an online element in their offerings. You need an online line specialist to help navigate these options and to make sure that you a maximize your online presence.
Specialties
In response to the dramatic change in marketing from predominantly offline to online K.Donovan Consulting specializes in: Inbound Marketing (drawing your customer to you using your various online options) which is achieved by: Website Improvement, Blogs, Search Engine Optimization, Social Media, Landing Pages, Premium Content and Content Development, EMail Marketing, Research, Analysis and Message Testing. Writing, Editing and assistance on production of content is also part of our skill sets.