Clarity Research is a boutique research firm based in Rochester Hills, MI, specializing in uncovering consumer insights for data-driven decision making. With a passion for speed, style, and data analytics, their small but capable team offers personalized service to clients, having completed numerous projects for prestigious and innovative companies worldwide. Their expertise lies in quantitative and qualitative consumer-based product research, providing actionable insights that lead to the development of better products and increased revenue for their clients.
With a market specialization in automotive, motorcycle, ATV, side-by-side, marine, new tech, electronics, consumables, and appliances, Clarity Research offers a range of services including quantitative product clinics, UX testing, online surveys, event surveys, mail surveys, qualitative focus groups, and more. They handle traditional and complex choice-based analytical capabilities in-house, ensuring the delivery of valuable insights that drive product improvement and consumer satisfaction.
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