Alive on the Lakeshore, a non-profit 501c3 organization based in Muskegon, Michigan, is the driving force behind the Unity Christian Music Festival. As the flagship event, the festival brings together Christian-based non-profits, partnering with ministries such as Bridge to Life, CranHill Ranch, Love INC of Muskegon County, and Muskegon Rescue Mission, among others. With a focus on providing positive messages and role models through various music styles, the festival has not only impacted the community but has also led many teenagers to Christ.
Unity Christian Music Festival has become a gold mine for networking and making ministry connections, offering opportunities for collaboration and support. The festival's impact extends beyond the local community, as it has inspired the creation of similar youth ministries, like M.A.D. HOUSE in Uganda, through connections made at Unity. With a range of activities, exhibitors, and food options, the festival aims to create a memorable experience for attendees while supporting various non-profit organizations and spreading the message of unity and faith.
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