Reputation Institute is a private advisory and research firm that provides a range of corporate reputation management services. Founded in 1997, it offers the Global RepTrak system to identify and assess the world's most respected companies. The company also conducts the internal analysis of employee alignment. Reputation Institute operates in more than 25 countries, including the United States, Brazil, Sweden, Italy and Japan. It organizes seminars and conferences and offers benchmarking solutions. In addition, the company s clients include Air France, British Airway, Coca Cola Enterprises and Carlton Football Club. Reputation Institute conducts reputation management sessions. It serves clients in the pharmaceutical, finance, energy, technology, health care and agricultural industries.
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