Performance Measurement Associates Inc. is a research and consulting firm based in Gloucester, MA, specializing in using facts and data to drive business results. They offer services to help organizations increase customer loyalty, employee commitment, and overall organizational effectiveness through the development of research capabilities, dynamic business scorecards, and strategic management systems.
With a focus on understanding customer expectations, tracking performance, and building strategic alignment, Performance Measurement Associates Inc. assists businesses in developing competitively superior value propositions, measuring customer and employee satisfaction, and evaluating performance relative to competitors. Their expertise lies in segmenting customer bases according to customer values and identifying the drivers of loyalty for the best customers.
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