In 1990, the National Fitness Business Alliance was formed. Owner and President, Thomas Plummer, designed the company to provide continuing education to the fitness industry. It is comprised of 20 partners, each of which focus on key areas of the industry. Not only for fitness club owners, it provides information for staffing from chain facilities, golf teaching pros and medical specialists such as physical therapists. Plummer has written more than five books and can be heard speaking at seminars in the United States and Canada.