History
Prior to opening its doors in May, the founder implemented marketing campaigns for several small companies from around Boston. Campaigns included keyword research, SEO, blogging, social media, email marketing and more. There were three consistent challenges he discovered about the small businesses he helped: 1. The owners were strapped for time 2. They needed assistance with all aspects of marketing, not just inbound 3. Their budget was limited Given these three common characteristics, our founder had to make some changes, or else his agency would never scale. Here's how Mivideo was born. 1. Seeing that video marketing was becoming a crucial component to his client's success, he partnered with a videographer. 2. Seeing that his clients were limited on time, he developed a different kind of workflow he calls video upcycling. 3. Seeing that his clients had limited budgets, he recruited specialists from Latin America and India to complete some aspects of the campaigns.
Specialties
Mivideo is the Boston-based inbound marketing agency that's pioneering video upcycling. Video upcycling is producing marketing videos and then upcycling them into blogs and more. Our mission is to make marketing a cinch for growth-focused companies from the Greater Boston area.