MSI, the Marketing Science Institute, is a non-profit member organization that has been at the forefront of marketing science and research since 1961. They bring together industry leaders and renowned scholars to create an unbiased platform for scientific research, collaborations, and networking.
With a focus on bridging the gap between industry and academia, MSI's academic community develops new knowledge to address real-world marketing problems and engages with member companies in innovative programs and collaborations.
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