First Date Boutique offers modern women's clothing and accessories in a number of unique styles. The shop's clothing is divided into themes for a variety of special occasions, including weddings, semi-formals, rehearsal dinners, nights out and more. Customers can shop online in a number of "Date" categories, including "Hitched," "New Crush" and the "Stood Up" sale section. In addition to dresses, the boutique also sells swimwear, bridal accessories and intimates.