Cardsmart Retail offers "50% off every card every day." The store is conviently located off Chelmsford's main street in a shopping plaza that includes a grocery store, sports store, and clothing store. Despite its location in a commercial area, the interior has a local, friendly atmosphere. Cardsmart boasts an extensive card selection and much more. Merchandise includes jewelry, candles, small gifts, clothing, and baby wear. The candles and other scented items create a very pleasant aroma for shoppers.