Bill's Bait & Tackle opened last year after moving to Norton from Seekonk. Bill's has lures, hooks, line and live bait and this is also the only place that carries the Muit's Mouse lure, a specially designed lure for wide-mouth bass.
Bill is very knowledgeable about fishing and, in particular, swimbait fishing on the East Coast. Pay a visit to his tackle shop, even if it's to hear some great fishing stories.