BCBG gets its name from founder and designer Max Azria's affinity for the French phrase, "bon chic, bon genre." This BCBG location has served the Back Bay for more than ten years. It sells exclusively women's clothing and accessories, appropriate for the office or for a night on the town. Strapless evening gowns and signature cardi-wraps are available, as well as the form-fitting "power" skirts. This store also sells a wide-variety of cocktail dresses.