Sheri Falk, founder and proprieter of Basiques, seeks to promote her unique and tasteful sense of fashion, one that she consistently attributes to her experiences in Paris. Falk maintains that all women ought to invest in versatile, classic pieces - white shirts, black slacks, and flirty little skirts, according to her website. The endless possibilities and stylistic staying-power of such items is reflected in Basiques' pricing: with most items falling in the $180 - $400 range, you'll want something to wear again and again.