History
WHEAT as a brand was founded in Denmark by Peter and Charlotte Galsgaard who as parents of young children recognised that there was a need for quality children's clothing for both fashion conscious children and their parents. There are many different brands of children clothes but the driving force for Wheat was for individuality and affordable prices in a quality driven brand. This still is the focus today - to produce hard wearing affordable children's clothes that stand out from the rest. Wheat does not try to be nor want to be the cheapest. Wheat is also not and doesn't want to be the dearest. The design is Danish and by its simple lines, the light colours and the original patterns, it carries on the Scandinavian tradition of design simplicity. Exporting today to over a dozen countries worldwide the success of Wheat is in its difference from the rest - clothes at affordable prices without any compromise on quality.
Specialties
Danish Children's Fashion. Scandinavian style baby clothes with simple lines, light colors and original patterns. 100% cotton and made from natural fibers! Sophisticated and unique outfits for parties and play dates, for boys and girls, sizes 2-14 years.