"luminora™ merges science and style together to enable sun lovers to seek and embrace the outdoors, and enjoy guilt free moments in the sun. The luminora™ apparel line's eco-friendly Luminology TechnologyⓇ fabric is infused with a plant oil, giving it it's all natural Ultraviolet Protection Factor (UPF) 50+ rating, blocking 98% of the sun's harmful UVA/UVB rays. Unlike most UPF fabrics which are coated with chemicals that wash out over time, luminora™’s fabric retains all it’s UPF properties."
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