The Leader is a unique clothing, accessories and novelty store with a twist. It caters mostly to Baby Boomer tourists and is described by the owner as an eclectic mix of novel items that are used for a purpose. While most items are usable and wearable, they are often designed with an artistic flair. Although the Leader is no longer the classic dress shop it started out as 67 years ago, its current owner has selected new classics that are unique, whimsical, one-of-a-kind items that today's customers will appreciate.