History
We established Woods in 2014 and moved our studio location from Boston, MA to Portland, ME in 2015.
Specialties
Woods is a collaboration-focused, experience and design studio. We focus on human experience, user experience, and design research to create well informed identities, websites, spatial environmental design, packaging, books, posters and album covers. Through our collaborative work in communication research, ethnography, psychology, and visual design, we bring a diverse set of skills built on intuition and communication arts. Our creative process focuses on learning more about who people are and what drives them to make choices. HX and UX is a reflection of how people live their lives and connect with their physical, digital, and interpersonal world. We understand people are diverse, complicated, and mysterious. We empathize with them, critique what we see and ask questions. We learn how culture and history inform choice. We learn what their day is like. This is our creative process that provokes meaningful communication and stimulates action. And, each time, helps us define and strengthen brands.