SUSTA, the Southern United States Trade Association, is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture to increase the export of southern U.S. food and agricultural products and enhance the economic well-being of the region.
SUSTA offers two core programs, Global Events and 50 CostShare, through which companies can participate in trade missions, exhibit at trade shows, and apply for reimbursement of eligible international marketing expenses. Additionally, SUSTA provides an Export Helpline service where companies can seek expert advice on various aspects of the export process. With a focus on supporting U.S. ag exporters, SUSTA aims to facilitate international trade and promote the growth of southern U.S. businesses.
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