WSFR is the classic rock radio station 1077 SFR. It is owned and operated by Cox Radio, the third largest radio broadcasting company in the United States. Cox Radio owns, operates and provides sales and marketing services to approximately 78 stations in more than 18 markets, which includes more than 65 FM stations and more than 10 AM stations. WSFR promotes many programs and contests to listeners such as Trippin Thursdays, where listeners can win weekend getaways and concert trips. WSFR s maintains studios in Louisville, Ky.
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