History
Emerald JB LLC D.B.A (NewBase LLC) was founded as a privately held company by James Violette and Henry Tafolla in 2007. The companies focus was software development that the two used as an incubator for development projects; while maintaining their full-time positions at Bombardier Learjet. In 2010 James moved on to work for Amazon and Henry took the company over after leaving his position as Sr. Manager of Portal and Business Intelligence at Accenture in February 2010. At that point the companies focus was changed to also include online marketing. The online marketing practice was added due too shifts occurring in the online market place. Leading search engines and web properties have recently started to change their focus to local and this in turn has energized the