History
My grandfather started in this business over 93 years ago, and after 27 years working for someone else, started his own business in 1950. I am 3rd generation, and have over 33 years in the business myself, learning the business from my father, who had learned it from his father. I have experience with complicated prescriptions and lens materials that other places just can not handle. Sadly, I often end up cleaning up the messes that people get into going to other places. But, that's just part of my job, making the people of Dubuqueland see clearly. I am commited to this business, and will be here tomorrow to help you with all your eyewear needs, I'm not just here to take your hard earned money from you today.
Specialties
We specialize in anything to do with eyewear ( glasses ). Eye glasses, contact lenses, sunglasses (both prescription and non-prescription), glasses repair and accessories. We carry top brands like: Hugo Boss, Juicy Couture, Kate Spade, Guess, BCBG, Cole Haan, Harley Davidson, Lulu Guiness, Lucky Brand, Tommy Hilfiger and many, many more. We've got the glasses you want. We work with almost all insurances, either as in-network, or out-of-network. We have Dubuque's largest selection of both eyeglass and sunglass frames. Everyone 17 and under gets free lenses with any frame purchase, and all sunglasses are ALWAYS 25% off of the MSRP. Brands like Smith, Spy, Calaway, Juicy Couture, Columbia and Puma. Buying your eyewear anywhere else is insane, and you should be commited.