Max Life Fitness was opened in 2010 by Ryan Arguello and Melissa Grandon. It offers a variety of classes, including yoga, aerobics, kickboxing and kettle bells, which are held in a large matted and mirrored room. There are no machines or free weights, other than those used in classes. Members work with fitness coaches who tailor programs to meet their individual needs with a focus on nutrition. The program includes a 40-day makeover challenge which can be rolled over into a year-long membership.