On June 12, 1947, the Federal Communications Commission granted a construction permit to Black Hawk Broadcasting Company for a station in Waterloo, Iowa. On November 4, Black Hawk President R.J. McElroy flipped the switch that made KWWL-AM a reality. The station began broadcasting at 1320 on the AM dial, operating at 1,000 watts of power in studio space in the Hotel Russell Lamson. The dial setting changed to 1330 a short time later, operating at 5,000 watts. McElroy later formed KWWL-TV in 1953 and KWWL-FM, now KFMW, in 1968. In 1980, KWWL-AM became KWLO with the sale of the Black Hawk Broadcasting Company. Playing classic songs, KWLO, also known as Star 1330, is located in Waterloo.
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