History
SAM was launched on April 15, 1995 after more than a year of testing the concepts and tools that grew out of extensive research. The first SAM planners - or SAM Books as they became known - had a built-in sales system. Since then SAM has produced web-based software designed to improve sales performance and management methods.
Specialties
A company that services financial services firms with products designed to increase performance for both managers and producers. SAM particularly specializes in sales activity tracking and recruitment tracking software.