Normark Incorporated, based in Elmhurst, is the proud home of Rapala, the renowned fishing lure that has captured the hearts of anglers worldwide since 1936. Trusted by fishermen in over 140 countries, Rapala's reputation is built on a legacy of world record catches, expertise from Pro Anglers, and an unwavering commitment to quality.
Each Rapala lure is meticulously hand-tuned and tank-tested to ensure it delivers the trademark swimming action that entices big fish, making it a go-to choice for anglers seeking top-notch performance on the water.
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