Model People is a Chicago-based company that specializes in modeling consumer behavior within cultural contexts to inspire innovative ideas and accelerate brand strategies. They offer a range of services, including immersive research, global trend analysis, and insight activation, all aimed at helping organizations develop deeper insights and understanding for effective brand growth.
With a team of award-winning filmmakers and graphic artists, Model People visualizes consumer brand insights through media such as Consumer Documentaries, inspiring strategic action throughout the organization and its external stakeholders. They also provide case studies in brand strategy planning, showcasing their success in inspiring strategic action for consumer segmentation, brand positioning, product design innovation, and retail insights. Additionally, their global network of City Correspondents contributes to their GlobalCulture Blog, offering local trend insights and recruiting leading-edge consumers and experts for futuring activities.
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