IMR is a market research company based in Westmont, IL, specializing in the automotive industry. With over 45 years of experience, they conduct syndicated and proprietary studies that provide strategic and tactical solutions for their clients. Their research focuses on various aspects of the automotive industry, including aftermarket, heavy duty, and fleet segments, offering insights into industry trends, consumer behavior, purchasing patterns, and market opportunities.
IMR's research portfolio and services cover a wide range of topics, such as consumer demographics, repair shop research, parts brand research, DIY decision process, parts supplier research, and replacement rate data. By providing valuable market insights, IMR helps businesses in the automotive industry understand their customers, distribution channels, and navigate the challenges and opportunities in the market.
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