Hallmark Cards celebrated its past, present and future with its 100th birthday in 2010. This privately-held and family-owned enterprise has been the national leader in the greeting cards industry for more than a century. This Hallmark Cards & Gifts shop has much more to offer than greeting cards, such as Precious Moments Collection, Marie Lifestyle Collection, Willow Tree Collection by Demdaco, party favors, jewelry, Yankee Candles, stationery and Keepsake Ornaments.