In 2007, Endure It! Sports expanded its business to include Endure it! Life, located in the heart of downtown Naperville. This unique store offers a wide variety of active wear, especially for those who enjoy running, biking and swimming. It also offers yoga classes throughout the week. Inside Endure It! you will find products that include handcrafted jewelry, clothing made from organic fabric and bicycles. The Endure It! company is locally-owned, and offers a fun environment with friendly service to boot.