Founded in 2004, Coverdell is the result of merging between Coverdell & Company and DDS/Best Benefits. It is a full-service marketing services company with offices in Atlanta and Chicago. Coverdell provides loyalty and point- and benefits-based loyalty solutions, including cash-back and travel awards, merchandise, gift cards, health benefits and insurance products. Coverdell is a part of Vertrue, which is one of the leading Internet marketing services companies with headquarters in Norwalk, Conn., and with offices and subsidiaries located in the United States, Canada and Europe. Its parent company, Vertrue offers consumers opportunities to improve its clients lives through access to discounts, savings, benefits and services for many consumer lifestyle needs, including health care and wellness, shopping and entertainment, personal property and security and personal.
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