The Boone County Shopper, established in 1947, is the largest and most read publication in Boone County, Illinois. With a circulation of over 20,000, it reaches 99% of the county each week, providing a cross-section of advertising including display ads, auctions, and want ads line ads.
Catering to the primary target market of Boone County, including Belvidere and four surrounding villages, the Shopper is a trusted source for local residents to find products and services. With a circulation audit and readership survey completed every other year, it is evident that 76% of the target market regularly reads the publication, and 81% frequently make purchases based on the advertising seen in the Boone County Shopper.
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