Alternate Reality first opened it's doors in Chicago's Mt.Greenwood neighborhood in August of 1994 at our old 107th and Pulaski location, but our roots stretch back to the late 1970's with the old Comic Book Emporium on 109th and Western. Since first opening we have strived to give our customers the best product selection and best prices of any other store in Chicago. Since 1994 all new comics have always been 15% Off, everyday for everyone-no other store saves you more on new comics! Now that we're on the web that commitment continues to all our customers across the World Wide Web! You can also ADVANCE ORDER items from this months previews catalog through us at a substantial discount off the cover price up to 45% off the SRP in some cases.
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