La Raza 102.3 107.1 FM is the leading Mexican FM radio station in Metro Atlanta, offering the largest coverage of any Hispanic FM station in the area. With a Mexican Regional Format and a team of seasoned talent, La Raza has built years of trust with the community and established itself as the go-to station for the largest Hispanic population in the region.
Since its launch in April 2004, La Raza has been the only Hispanic FM station in the market, providing a reliable platform for businesses to reach the Mexican and Latino audience. Known for its top personalities and successful Hispanic festivals, La Raza continues to be a trusted source of entertainment and information for the local Hispanic community.
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